Advocate
Promote the value of standards, interoperability and trusted digital technologies through professional channels and industry discussions.
People make standards happen and standards connect the world.
From AI and Cybersecurity to Quantum and next-generation networks, technology standards quietly power the digital world around us.
But behind every standard are people: Engineers. Researchers. Entrepreneurs. Policymakers. Community leaders. Visionaries.
The ETSI Ambassador Programme has been created to empower the humans behind the standards, the people who believe that collaboration, interoperability and trusted technologies can help shape a better digital future.
As an ETSI Ambassador, you help connect communities, ideas and ecosystems across industries and borders. You help amplify the importance of standards and the people who make that possible.
Whether you are an industry expert, researcher, entrepreneur, ecosystem builder or technology advocate, you can help strengthen the global standards community.
About The Program
A global community of connectors and advocates
The ETSI Ambassador Program brings together professionals who believe in the importance of open and collaborative standardisation.
ETSI Ambassadors act as connectors, advocates and community leaders who help raise awareness about standards and the work of ETSI across industries, regions and technology domains.
Ambassadors contribute in their personal capacity and help strengthen the global standards ecosystem through visibility, engagement and collaboration.
Connector
Introduce organisations, experts and communities that could benefit from participating in ETSI activities.
Community Leader
Support events, discussions and ecosystem engagement while helping newcomers better understand standardisation.
The programme recognises individuals who help expand the visibility and understanding of global technology standards.
As an ETSI Ambassador, you can:
- Contribute to a global community shaping the future of technology
- Connect with leaders across industry, research and public institutions
- Increase your visibility within international technology ecosystems
- Share your voice on interoperability, innovation and trusted technologies
- Officially position yourself as an ETSI Ambassador, strengthening your personal brand and professional credibility
- Access networking and collaboration opportunities
- Receive recognition for your contributions to the ETSI ecosystem
- Participate in selected ETSI events and Ambassador activities
- Join a growing international Ambassador community
Whether you are an industry expert, researcher, entrepreneur, ecosystem builder or technology advocate, you can help strengthen the global standards community.
Who can become an ETSI Ambassador?
We are looking for professionals who believe in the importance of open technology standards and collaborative innovation.
Ambassadors may come from industry, research, startups, academia, government or the broader technology ecosystem.
We welcome profiles such as:
- Industry experts
- Researchers and academics
- Technology entrepreneurs
- Standards contributors
- Policy and regulatory specialists
- Innovation leaders
- Community builders
- Conference speakers and ecosystem connectors
We value:
Credibility
Recognised professional experience and expertise within relevant ecosystems.
Motivation
A genuine interest in standards, interoperability and ETSI activities.
Community reach
The ability to influence or engage professional communities, regardless of audience size.
Contribution potential
Concrete ideas to help promote ETSI and support the broader standards ecosystem.
Meet Our Ambassadors
Read more about Pol AlemanyRead morePol Alemany
ETSI Ambassador for Research Spain
Pol Alemany received both the B.Sc. and the M.Sc. degrees in Telecommunication Engineering from Universitat Politècnica de Catalunya (UPC) in 2013 and 2017, respectively. During that period, he received an Erasmus grant (2012-2013) to study at the Karlsruhe Institute of […]
Read more about Jean ArnaudRead moreJean Arnaud
ETSI Ambassador for AI
Jean Arnaud is Director of AI Programs at ESMT Berlin Executive Education, entrepreneur, tech philosopher, educator, and interdisciplinary artist working at the intersection of artificial intelligence, innovation, business, education, and human development. His work focuses on helping leaders and organizations […]
Read more about Bruno BanelliRead moreBruno Banelli
ETSI Ambassador for Cybersecurity Balkans
Bruno sees his role as an ETSI Ambassador as a bridge between the open-source engineering community and the world of formal standardisation. As Rapporteur for an ETSI cybersecurity standard under the Cyber Resilience Act, he has experienced first-hand how standards […]
Read more about Federica BozziRead moreFederica Bozzi
ETSI Ambassador for the EU Cybersecurity Ecosystem
Federica Bozzi brings an Economics background and a passion for international collaboration into the world of EU cybersecurity standardization. Her career has taken her through sales, operations, people management, and global business, experiences that now shape how she approaches complex […]
Read more about Lorenzo MucchiRead moreLorenzo Mucchi
ETSI Ambassador for Universities in Europe
Lorenzo Mucchi is an Associate Professor of Telecommunications Engineering at the University of Florence (Italy), with extensive expertise in wireless systems and emerging communication paradigms. His research covers areas of strong relevance to standardization, including body area networks, physical-layer security, […]
How Ambassadors contribute?
ETSI Ambassadors help strengthen the global standards ecosystem through a wide variety of activities.
Examples include:
- Sharing ETSI news and insights on LinkedIn
- Speaking about interoperability and standards at conferences or events
- Introducing organisations or experts to ETSI
- Supporting local ecosystem initiatives and meetups
- Helping newcomers understand ETSI and standardisation
- Promoting the importance of trusted digital technologies
- Creating discussions around emerging technologies and innovation
- Connecting regional communities to the global standards ecosystem
Ambassadors contribute in ways that align with their expertise, networks and interests.
Whether you are an industry expert, researcher, entrepreneur, ecosystem builder or technology advocate, you can help strengthen the global standards community.
Why Standards Matter
Standards quietly power the digital world
Every day, billions of people rely on technologies that simply work together, seamlessly, securely and globally.
From mobile communications and cloud computing to AI, cybersecurity, connected devices and quantum technologies, interoperability is what enables innovation to scale across industries and borders.
Behind this interoperability are technology standards.
Standards create a common foundation that allows companies, researchers, governments and innovators to collaborate, accelerate adoption and build trusted digital ecosystems.
At ETSI, we believe that open and collaborative standardisation is essential to shaping the future of technology responsibly and globally.
Interoperability
Standards allow technologies, platforms and systems to communicate and work together across the world.
Innovation
A shared technical foundation helps innovators focus on creating new value instead of rebuilding compatibility from scratch.
Trust & Security
Standards help create secure, reliable and resilient digital infrastructures for citizens, businesses and governments.
Global Collaboration
Standardisation brings together industry, academia, startups, policymakers and public institutions to solve complex technological challenges collectively.
ETSI contributes to technologies that are shaping the future, including:
Technology standards are not only technical frameworks, they are strategic enablers of innovation, trust and global digital transformation.
FAQs
Is the Ambassador role paid?
No. The ETSI Ambassador Programme is a voluntary community initiative.
Do Ambassadors officially represent ETSI?
Ambassadors contribute in their personal capacity and do not act as official ETSI spokespersons.
Is ETSI membership required?
No. Individuals may apply independently of ETSI membership.
How much time does the programme require?
The programme is flexible. Ambassadors contribute according to their availability and level of engagement.
How are Ambassadors selected?
Applications are evaluated based on credibility, motivation, community reach and contribution potential.
How long does the Ambassador status last?
Ambassador status is granted for one year and may be renewed based on contribution and activity.
Can Ambassadors come from any country?
Yes. The programme is international and welcomes applicants from around the world.
Can startups, researchers or students apply?
Yes. We welcome diverse profiles from across the technology and innovation ecosystem.
