Page 9 - ETSI-Brand-Book-2018
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Brand personality 09
Creative Proactive
Versatile ETSI Personality
Credible
Trusted Innovative Technically proficient Enabling
Inspirational
Collaborative Inclusive
DEFINING A BRAND PERSONALITY – IN OTHER
WORDS, IMAGINING HOW A BRAND WOULD BE IF IT
WERE A PERSON – SETS THE EMOTIONAL BASIS FOR
THE CONNECTION BETWEEN THE ETSI BRAND AND
ITS MEMBERS. IT HELPS INTERNAL AND EXTERNAL
CUSTOMERS – EMPLOYEES AND MEMBERS –
RECOGNIZE THEMSELVES IN THE BRAND.