Page 9 - ETSI-Brand-Book-2018
P. 9

Brand personality                                09







                               Creative                                      Proactive





                  Versatile  ETSI Personality






                      Credible

         Trusted                                  Innovative  Technically proficient                            Enabling
                                                        Inspirational



          Collaborative                               Inclusive










               DEFINING A BRAND PERSONALITY – IN OTHER
               WORDS, IMAGINING HOW A BRAND WOULD BE IF IT

               WERE A PERSON – SETS THE EMOTIONAL BASIS FOR
               THE CONNECTION BETWEEN THE ETSI BRAND AND

               ITS MEMBERS. IT HELPS INTERNAL AND EXTERNAL
               CUSTOMERS – EMPLOYEES AND MEMBERS –

               RECOGNIZE THEMSELVES IN THE BRAND.
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