Page 13 - ETSI-Brand-Book-2018

Elevator pitch 13

An elevator pitch is a brief, persuasive speech that is used to spark
interest in what the organization does. A good elevator pitch should

last no longer than a short elevator ride of 20 to 30 seconds, hence

the name. It should be interesting, memorable, and succinct.

The elevator pitch also needs to explain what makes ETSI unique.

“ETSI provides members with an open, inclusive and collaborative environment
to support the timely development, ratification and testing of globally applicable
standards for ICT-enabled systems, applications and services.

As well as enhancing reputation, the many benefits of membership include access
to the most up-to-date information on global ICT standards, direct participation in
standards development, competitive advantage through early standard adoption

and opportunities to network with industry leaders.

We are at the forefront of emerging technologies across all sectors of industry

and society that make use of ICT, and our 800+ member organizations are
drawn from 66 countries and five continents.

We operate on a not-for-profit basis and are one of only three bodies officially
recognized by the EU as a European Standards Organization”.