Page 14 - ETSI-Brand-Book-2018

A TAGLINE IS A SHORT

14 Tagline MEMORABLE PHRASE USED WITH
THE ORGANIZATION’S NAME AND
DESIGNED TO CONVEY POSITIVE

FEELINGS ABOUT THE BRAND.

The Standards People

The organization, not Enabler of standards Members
any organization Produce globally Sta
Preferred choice applicable standards Partners
Authority Promote adoption of Collaboration
technical standards
worldwide for the Networking
benefits of members’ Very diverse group
competitiveness
Direct participation
Applicable to all

ETSI’S NEW TAGLINE, ‘THE STANDARDS PEOPLE’, REFLECTS

THE KEY ELEMENTS AT THE HEART OF THE ETSI BRAND.