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10 Tone of voice
A TONE OF VOICE IS NOT WHAT THE BRAND SAYS, BUT HOW IT
SAYS IT – ENCOMPASSING THE CHOSEN WORDS ORDER, RHYTHM
AND PACE. AN ORGANIZATION’S TONE OF VOICE WILL INFORM ALL
OF ITS WRITTEN COPY, INCLUDING ITS WEBSITE, SOCIAL MEDIA
MESSAGES AND EMAILS.
dynamic passionate
inspirational educational
authoritative plain speaking
credible
innovative
