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Why is branding important? 05
Blind Blind↑
44% ↓ 51%
↑ Named Named
65% ↓ 23%
The Coca-Cola brand is worth $74 billion. The consumers’ blind and
named preference taste test comparison summarized between Pepsi
and Coca Cola clarifi es just how much stronger the latter is thanks
to its brand attributes
(Source: http://news.bbc.co.uk/1/hi/health/3739462.stm)
