Page 3 - ETSI-Brand-Book-2018

Introduction 03

ETSI has been at the forefront of ICT standardization since 1988.

Now, with more sectors of industry and society reliant on ICT,

the open, inclusive environment we off er members is more

important than ever.

Recognized, respected and trusted worldwide, the ETSI brand is synonymous
with technical profi ciency, innovation and collaboration. At the heart of the
brand are the organizations that comprise the ETSI membership and

the staff of the ETSI Secretariat that support them. Members and staff
are ‘brand ambassadors’, representing ETSI with a single voice
and promoting the many positive brand attributes.

We have created the ETSI Brand Book as a single point of reference for all the
tools you need to be an eff ective brand ambassador, including mission, vision

and brand ‘personality’, tone of voice, a new boilerplate and ‘elevator pitch’,
a refreshed version of the clusters, and the latest ETSI tagline.

We hope you fi nd this information useful and would like to thank you for the vital
role you play in ensuring ETSI remains the preferred choice for organizations
seeking to understand, shape and collaborate on globally applicable

ICT standards.