Page 2 - ETSI-Brand-Book-2018
P. 2
02 Contents
03 Introduction
04 Why is branding important?
06 What is important to the ETSI brand?
07 Mission
08 Vision
09 Brand personality
10 Tone of voice
11 Boilerplate
12 Elevator pitch
14 Tagline
15 Tagline scenarios
20 Tagline and slogans
21 Clusters
22 Member logo
