Page 6 - ETSI-Brand-Book-2018

What is important
06 to the ETSI brand?

Strategic objectives

ETSI BRANDING IS FULLY ALIGNED • Being at the Heart of Digital
WITH THE STRATEGIC OBJECTIVES • Being an Enabler of Standards

AND CORE PRINCIPLES DEFINED • Being Global
IN OUR LONG-TERM STRATEGY • Being Versatile

(2016-2021). • Being Inclusive

Core principles Networking Globally applicable standards
ReputationROI Proactivity
Innovation
Proactivity
Inclusive
Proactivity
Proactivity
Members
Proactivity
• Timeliness, quality and Versatile Reputation Versatile
Reputation
ROI Globally applicable standards
Members
Reputation
Innovation
Networking
ROI
responsiveness to market Inclusive Innovation
Innovation
ROI
Members ICT ICT
Members
needs Interoperability ICT ICT Proactivity
Globally applicable standards
Globally applicable standards
Members
ICT
Globally applicable standards
Innovation
• Promotes the adoption Proactivity ROI Timely
ROI
Networking
ROI
Networking
Collaboration
of its technical standards Collaboration Enabler of standards Timely Globally applicable standards
Innovation
Networking
Timely
Globally applicable standards Enabler of standards Globally applicable standards
worldwide for the benefits of Timely ICT Networking Interoperability Versatile Collaboration Networking Versatile
Inclusive
Innovation
its members’ competitiveness Networking Enabler of standards Innovation
ROI
Timely
Enabler of standards
Timely
Globally applicable standards
Versatile
Members ROI Globally applicable standards
Reputation ICT
• Works across all sectors of ICT ICT
MembersROI
industry and society that Networking Collaboration Globally applicable standards Enabler of standards
Timely
ReputationCollaboration
Enabler of standards
make, use, or rely on ICT Reputation ICT ROI Versatile Timely Inclusive ICT
Proactivity
Proactivity Versatile
Inclusive
Interoperability
Proactivity Members Globally applicable standards ROI Enabler of standards Collaboration Networking