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10 EXTERNAL COMMUNICATIONS

Enhancing brand visibility

and digital presence

In 2024, we continued to strengthen our online visibility, Additionally, through 3GPP COM, we are responsible
generating over 3 million impressions across professional for the coordination and evolution of the 3GPP website
platforms such as LinkedIn. (3gpp.org). In 2024, the site attracted more than 2,7 million
users and recorded over 4,5 million page views.
A key milestone will be the modernization of the ETSI
website, a project already underway and set to launch With the arrival of a new Communications Director,
before the end of the second quarter of 2025. The 2025 will introduce a renewed communication approach
new website will feature a complete graphic redesign, focusing on digital, ETSI’s communities, and influence.
an enhanced user experience, the integration of new These initiatives will enhance our brand attractiveness,
functionalities, and a full content reorganization. strengthen ETSI’s role and visibility, and foster deeper
connections within our ecosystem.

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