Page 13 - ETSI-Brand-Guidelines-2018

ETSI MASTERBRAND | ETSI Protected Slogan

ETSI registered a trademark for the slogan ‘MADE Colours may vary but are to be in line with ETSI
IN EUROPE FOR GLOBAL USE’ associated to the brand guidelines, see primary and secondary
ETSI brand (reference: TM No. 015585722, filed colour palette.
in the EU on 28 June 2016 in the name of ETSI in
classes 9, 16, 35, 38 and 42).
The slogan can be used in text and verbal
contexts when talking about ETSI as it is an
The slogan illustrates that ETSI standards are explanation and promotion vehicle.
produced in Europe and find application globally.

It also refers to the mix of ETSI Members
worldwide and thus underlines the importance
of ETSI standards outside of Europe.
In order to be in line with our trademark
protection, the slogan is to be accompanied by
the ETSI logo, however not as a tagline but as a
stand-alone slogan.

Typical usage of the slogan is the graphical
interpretation in form of a stamp, as shown
below:

ETSI Brand Guidelines
2018 and beyond 13