Page 21 - ETSI-Brand-Book-2018

Clusters 21

Over the years ETSI has become known for its clusters –

a concept that provides a simple, easy to grasp overview
of the organization’s activities in ICT standardization.

Building on the ‘people’ aspect of the tagline, a new visual approach to the clusters has

been developed. This concept is based on ‘thinking heads’, incorporating an icon depicting
the cluster topic, above two ‘arms’ raised as if in celebration. The arms also denote a tick/
check in line with ETSI being an enabler and deliverer of standards.

Simplified graphical variations of the clusters exist:

These can also be used as
stand-alone cluster illustrations