ETSI is pleased to invite entrepreneurs, innovators and thought leaders in the fields of Augmented Reality (AR) and Extended Reality (XR) to attend the first joint  AREA / ETSI / XR4ALL Workshop focusing on Frameworks, Requirements and Future Research for XR Growth.

The event will take place on 5th and 6th March 2020, hosted by Siemens, in Munich, Germany.
On the first day, the workshop will focus on interoperability - principles and frameworks, how to design for it and best ways to reap its benefits. Interoperability, in the context of this workshop, is the ability for different information technology components, systems and software applications to communicate and exchange data. The exchange of data permits the users to visualize in context the information that has been exchanged between systems of different providers without translation, conversion or delays. Interoperability is one of the prerequisites for scalability in a diverse and healthy technology ecosystem.

On the second day, participants will collaborate on a new industry research agenda that will shape the direction and funding of research projects in XR in Europe for the next decade. A research agenda is a strategic plan which guides researchers and those who support research through funding. The interactive sessions in this workshop will continue the process of identifying the most pressing areas for future research in XR as expressed by participants, and assess their availability and capacity to support and/or conduct projects in new research domains.

The workshop is free of charge and will be conducted in English. Registration is mandatory.

Who should attend

The event will be of particular interest to:

  • engineers, researchers and business analysts supporting XR deployments,
  • XR experience and technology developers, 
  • solution providers,
  • network service providers,
  • standards organizations and government agencies.

Why attend

By attending the event, participants will:

  • benefit from unprecedented insights into the use of open and interoperable interfaces and components to ensure that AR and XR technologies will scale up and impact every industry in the next decade,
  • have the opportunity to shape the research agenda that will drive the direction and funding of research projects in XR in Europe for the next decade.

Participants will learn about the ETSI AR Framework and how to develop clear interoperability requirements which, if/when met will improve their ability to integrate AR into their business and shorten Return on Investment. Standards Development Organizations will have a more detailed understanding of the customer requirements and, based on those, be able to evaluate if/how their organizations can reduce barriers to AR interoperability. On the second day, participants will contribute and prioritize the most pressing challenges facing their expansion of XR. By sharing their vision and the obstacles for a bright and open future for XR with others during the workshop, participants will help shape the strategic plan for future public XR research funding in Europe.


Registration for the event is mandatory and will close on 25 February 2020. Remote participation will not be offered.


About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global, member-driven non-profit organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems. Through its Interoperability and Standards program, the AREA seeks to increase knowledge about the benefits and approaches to achieving interoperability and to advance the development of standards or other approaches to interoperability.

 About XR4ALL

The XR4ALL project is a first initiative by the European Commission to strengthen the European XR/immersive technology industry and to accelerate its growth, connecting startups, companies, researchers and investors (angels, corporates, and VCs) active in XR. The main objectives are to (1) create a pan-European (XR-tech) community, (2) discover existing EU XR technology (3) develop a research agenda, (4) award grants for innovative technology projects and (5) to increase investments & tech transfers to help products reach market.

The event is hosted by Siemens in their conference centre in Munich, Germany.

Venue address:

  • Siemens AG
    Otto-Hahn-Ring 6
    81739 München

    Conference Center, Building 12, Room 8

Practical information and Access to the Venue:

  • The venue is located next to the public transportation station “Neuperlach Süd” (subway U5, city train S7, bus lines 195, 196, 199, 210, 211, 212, 217),
  • A cabstand is located next to the public transportation station and the Siemens main entrance area.
  • The closest entrance area to “Neuperlach Süd” is the Siemens South Entrance.

More information about how to access the venue, including maps is available HERE (PDF).

The following hotels are located near the venue (within walking distance):

(No reservation or room block has been organized)

  • Mercure Hotel
    München Neuperlach Süd
    Rudolf-Vogel-Bogen 3
    81739 München, Germany
    Tel.: +49 (89) 638000
    Fax: +49 (89) 6351309

  • Leonardo Hotel Munich City East
    Carl-Wery-Str. 39
    81739 München, Germany
    Tel.: +49 (89) 201 800 0
    Fax: +49 (89) 201 800 100

For questions about invitation letter for visa purposes, please contact ETSI Events team.


Members of the Programme Committee:

  • Gero Baese, Siemens AG
  • Muriel Deschanel, b<>com, Chairman of ETSI ISG ARF, Member of XR4ALL Consortium
  • Sylwia Korycinska, ETSI ISG ARF Technical Officer, ETSI
  • Christine Perey, Perey Research & Consulting, Sponsor Member, Member of the Board of Directors, Leader of the Interoperability and Standards Program, Chair of the Research Committee of the AREA
  • Oliver Schreer, Fraunhofer HHI, Coordinator of H2020 Project XR4ALL

Organizational Support:

  • Emmanuelle Boswarthick, ETSI Events

The event will feature presentations by leaders of the ETSI ISG ARF, the AREA and the XR4ALL EU-funded project as well as interactive sessions led by experts.

The detailed programme will be available by the end of January.

Any Questions? Contact us