Wireless media distribution beyond 2020

ETSI and the EBU are pleased to announce an important and timely event to examine the future of the delivery of audiovisual media services.

The event will take place on 6 May 2015, at ETSI's Headquarters in Sophia Antipolis (South of France).


5G is currently in the process of being defined. 5G is expected to be able to provide ubiquitous connectivity combined with ‘always sufficient’ capacity, low latency and high throughput, all on a cost- and energy efficient basis.

The ambition is that the future 5G ecosystem would support a virtually unlimited number of connected devices and an all-encompassing range of use cases, thus providing essential infrastructure for many different industries. This should naturally include audio-visual media services and applications which will continue to be popular in the future.

Audiovisual services are provided in response to consumer demand and to fulfil public policy objectives. If 5G is to play a role in a large-scale delivery of audiovisual services, it has to be capable of supporting evolving user behaviour and all relevant types of linear, on-demand and converged media services. It should also have the flexibility to be used in combination with other delivery mechanisms, e.g. broadcast and fixed broadband networks, in order to provide a consistent user experience. Beyond the technical developments, this may require re-thinking market models and associated regulation to develop an ecosystem which supports a viable business activity for all actors.

This event aims to identify the necessary steps that will facilitate distribution of media services in the context of 5G, keeping in mind the consumer interest as well as the long-term business, operational and regulatory requirements of different stakeholders.

ETSI and the EBU have a long history of cooperation in technical standards development and together are uniquely placed to organize this event with the involvement of the broadcast and mobile communications sectors.

Who should attend?

This event is of particular interest to the executives (decision makers) in broadcast and mobile sectors that are involved in strategy and business development as well as the media regulators and policy makers at national and international level. CTO-level managers and technical management will also find this a compelling event.


Sessions Outline

8:30 Registration and Coffee
09:00 Introduction
Simon Fell, Director of Technology and Innovation, EBU
09:15  SESSION 1: Setting the scene
Moderated by Mike Short, CBE Vice President of Public Affairs, Telefonica Europe

Audiovisual services are provided in response to consumer demand and to fulfil public policy objectives. As the growing capabilities of user devices coupled with innovative services continue to incite user expectations, traditional media providers are increasingly challenged by the new market players. If wireless networks are to play a role in a large-scale delivery of audiovisual services, they have to be capable of supporting evolving user behaviour and all relevant types of linear, on-demand and converged media services. This session will seek to identify the long-term market trends and examine how they are perceived by the European policy makers, broadcasters, and wireless service providers.

  • Ben Keen: Chief Analyst & Vice President, Consumer, Media, Telecoms, & Displays, IHS
  • Roland Beutler, Südwestrundfunk, Programme Distribution Strategy
  • Mike Short, CBE Vice President of Public Affairs, Telefonica Europe
  • Panel discussion
10:45  Coffee and Networking 
11:15 SESSION 2:  What is the role of wireless distribution in the future media landscape?
Moderated by Phil Laven, DVB Steering Board Chairman
  How will the market place evolve? What strategies will need to be implemented by content providers, service providers and network operators in order to meet the anticipated consumer demand and regulatory requirements?
  • André Prahl, RTL Head of Distribution
  • Per Björkman, Swedish TV Head of Distribution
  • Graham Mills, DVB Commercial Module Chairman
  • Panel Discussion
12:45 Networking Lunch
14:15 SESSION 3: What are the requirements for technology evolution?
Moderated by Marc Grant, ETSI Board Vice Chairman
  Technology is one of the key enablers of the service innovation and market evolution.
Broadcasters and wireless service providers target the same audience. Should a single technology aim at supporting the future market strategies across the value chain? What are the necessary building blocks and will they be available in time? What do we need to make it happen?
  • Helmut Schink, Head of Telco Standards, Nokia Networks, Nokia
  • Guillaume Lebrun, Director, Government Affairs, Qualcomm
  • Rahim Tafazolli, Director of CCSR and 5GIC, The University of Surrey
  • Panel discussion
15:45 Conclusion
  • Michael Sharpe, ETSI Director
16:00 Close of the Event


BeutlerRoland Beutler, Südwestrundfunk, Programme Distribution Strategy
Roland Beutler studied Physics at the University of Stuttgart, Germany, and went on to receive a Ph.D. in Mathematical Physics from the Max-Planck-Institute for Metal Physics, also in Stuttgart. Between 1995 and 1996 he worked at the Università degli Studi di Lecce, Italy, under a Fellowship of the European Commission on nonlinear dynamical systems. In 1993 he joined SWR to work in the frequency planning department and is currently responsible for strategy of programme distribution and international frequency management issues.
Dr Beutler has been participating in EBU Technical activities for more than 10 years and has chaired several EBU groups dealing with the future of radio (S/FOR and S/FB2). He was chair of the Strategic Programmes on "Terrestrial Broadcasting" (SP-TB) and on "Cooperative Terrestrial Networks" (SP-CTN). Currently he acts as chairman for the Strategic Programme on "Future Distribution Strategies" (SP-FDS) and the Focus Team "Sharing with Digital Broadcasting" (SMR-SDB).
Roland Beutler is also involved in ITU and CEPT work and has been responsible for several of their working groups. He participated in WRC-12 and RRC-06 and was heavily involved in the preparation of the latter conference. Moreover, he has published several articles and three books on frequency and network planning for digital terrestrial broadcasting systems and the Digital Dividend.

Per Björkman has over 20 years of experience working with television technology in a highly evolutionary era. He has been heavily involved in SVT's transformation, first from analogue to digital, and then into file based production and onwards to HD production and delivery.
As Head of distribution at SVT, Per Björkman is also deeply involved in the strategic work with spectrum management and the future of terrestrial broadcasting both on a corporate and regulatory level. The evolution of online services with video content is another topic that brings the question of net neutrality to the top of Björkman´s agenda.
Per Björkman is since 2012 also a member of EBU's Technical Committee

Simon FellSimon Fell, EBU
Simon Fell is Director of Technology & Innovation for the EBU, a position he took up in September 2013. He has more than 35 years' experience in senior broadcasting technology roles, including at British broadcaster ITV, where he was Director of Future Technologies (2008-2009) and Controller of Emerging Technologies (2004-2006).
From 1991 to 2004 Mr Fell worked for Carlton Television, the ITV franchise holder for the London region, where he held several executive roles linked to operations and emerging technologies.
Mr Fell, prior to joining the EBU, was Chairman of the Technical Council at the Digital Television Group, the industry association for digital television in the UK. He also represented UK broadcasters on the EBU Technical Committee between 2006 and 2009.

Marc GrantMarc Grant, ETSI Board Vice Chairman, AT&T
Marc Grant is Lead Principal Technical Engineer for AT&T Radio Standards. Mr. Grant has been with AT&T and its predecessors, Cingular Wireless and SBC Technology Resources, since 1998 and has been responsible for working with standardization organizations worldwide on the creation of the GSM/EDGE, UMTS/HSPA,LTE and LTE-Advanced specifications.
He is currently vice-chair of the ETSI Board. He also chairs the Radio Aspects SWG of ITU-R WP 5D, which is responsible for creating the requirements that form the baseline for the IMT technologies, including the baseline for the new 5G (IMT-2020) technologies. He has served as Vice Chair of 3GPP TSG-RAN and 3GPP TSG-GERAN.
Previously, Mr. Grant was with Sprint PCS where he helped start up the first commercial CDMA2000 network in the USA and led the creation of the first open interface base station specification. He spent time at Nortel, where he worked on the CDMA2000 technology roll out. Mr. Grant also spent 10 years at Raytheon Systems (formerly E-Systems) as a Senior Systems Test Engineer working on programs in conjunction with the U.S. Government.
- Bachelor of Science in Engineering Management, Amberton University, Texas, USA
- Associate of Science in Electronics Engineering Technology, DeVry Technical Institute, New Jersey, USA.

Ben KEENBen Keen: Chief Analyst & Vice President, Consumer, Media, Telecoms, & Displays, IHS
Ben is responsible for directing all research on consumer technology, media, telecommunications and displays within the Technology division of IHS. He leads a team of over 130 expert analysts around the world.
Prior to joining IHS, Ben was instrumental in building Screen Digest into one of the world's premiere research companies focusing on the Technology, Media & Telecommunications (TMT) space.
In late 2010, Screen Digest was acquired by IHS, along with leading technology analyst firm iSuppli Corporation. Screen Digest and iSuppli formed a new business unit within IHS responsible for tracking and analysing the entire TMT value-chain. This was bolstered in March 2012 by the acquisitions of IMS Research and Displaybank, and further strengthened by the 2014 acquisitions of DisplaySearch and Infonetics.
IHS is a NYSE-listed research firm with $2.2bn annual revenue which employs 2,600 industry analysts, experts and researchers in 140 offices around the world.

lavenPhilip Laven, DVB
Philip Laven is Chairman of DVB (www.dvb.org) which develops technical standards for digital TV. DVB is a not-for-profit organisation based in Geneva, Switzerland. It has about 200 members covering broadcasters, network operators, manufacturers and regulators. DVB has produced more than 100 standards, including those for satellite, cable and terrestrial transmission (which are used in almost all countries of the world).
Between 1997 and 2007, he was Technical Director of the European Broadcasting Union (EBU) which represents the interests of broadcasters in 53 countries. His role included fostering cooperation between EBU Members on technical issues and providing strategic advice on all aspects of broadcasting.
Before joining the EBU in 1997, he worked for the BBC (British Broadcasting Corporation) where he held a variety of senior posts including Chief Engineer R&D (with responsibility for all of the BBC's R&D activities) and Controller of Engineering Policy. In the latter role, he played a leading role in the development of the BBC's policy on many technical developments, such as the introduction of digital radio and digital television.
Between 1994 and 2009, he was Chairman of the ETSI/EBU/CENELEC Joint Technical Committee (which is responsible for setting European standards for broadcasting systems).

LEBRUNGuillaume Lebrun, Qualcomm CDMA
Guillaume Lebrun is Director of Spectrum and Technology Policy in the Government Affairs Department at QUALCOMM CDMA Technologies GmbH.
Guillaume is supporting European governments and regulatory bodies such as CEPT/ECC, European Parliament and national discussion groups by providing technology expertise and market analysis. Mr Lebrun is actively involved in the European discussion around convergence of mobile broadband and broadcast.
Guillaume is also leading cooperation within the mobile industry by engaging in various forums such as Bitkom, Digital Europe and UMTS Forum.
Guillaume started his career as a researcher in MIMO and OFDM technologies before focusing on regulatory topics upon joining Qualcomm.
Guillaume holds a PhD from Victoria University, Melbourne, Australia and an engineering degree from l'Ecole National Supérieure des Télécommunications in Paris, France.

Grahm MillsGraham Mills, DVB
Graham Mills has a leadership role in DVB chairing its Commercial Module, identifying requirements for new or enhanced broadcast standards. He has broad industry experience at the forefront of several major innovations in digital media and communications. He is currently working with a group of leading broadcast and mobile companies on future innovations in TV technology to fixed, portable and mobile devices.
Graham retired from BT in 2014 where he held senior roles in several of BT's high-growth business units, including its audio/video conferencing business, it's broadband unit, from the early trials of video on demand to the launch of broadband Internet services and on acquisitions and joint ventures for networked applications in selected industry sectors. He has managed some of BT's transformation programmes, raising efficiency and quality of service.
He has an honours degree in engineering from Cambridge, an MBA from Cranfield and is a Chartered Engineer (MIET).

PrahlAndre Prahl, Colognes Broadcasting Centre GmbH, Mediengruppe RTL Deutschland GmbH
Andre Prahl is Head of Program Distribution of Cologne Broadcasting Center GmbH and Mediengruppe RTL Deutschland GmbH. He is responsible for the technical
distribution of all TV channels of Mediengruppe RTL Deutschland GmbH.

Helmut SchinkHelmut Schink, Nokia Networks
Dr. Helmut Schink is responsible for Telco Standards in Nokia, Networks. He leads a project evaluating the suitability of LTE for the delivery of broadcasting content. Further he holds the position of vice-chair of ITU-T SG 15 (Transport Networks), responsible for Innovation and Marketing.
Previous engagements include Vice-chair of ITU-T SG 13. Vice-chair of the open IPTV Forum, member of the board of the IPSphere Forum, member of the Board of the Telemanagement Forum, Member of the board of directors of ICANN, chair of ETSI project TIPHON on IP Telephony
Over 25 years in business, esp. public communication networks, holding various technical and management functions marketing, like strategic product planning, business development and standardization, Corporate management and in strategic business development, development of semiconductor processes for GaAs high speed and low noise devices and basic research in micro-analytics.

Mike SHORTDr Mike Short, Vice President of Public Affairs, at Telefónica Europe
Mike's career spans 39 years in Electronics and Telecommunications, covering Technology, Innovation and Public policy, particularly in mobile communications. After running design and manufacturing for subsidiaries of Philips Industries, and Toshiba (then called Landis and Gyr) , he joined BT in 1983 and was appointed in 1989 as a Director of O2 UK (now part of Telefónica but originally called Cellnet) to launch Digital 2G (or GSM) mobile networks. He later went on to run the 3G business case and launch 3G in the UK. 
He has served as a member of the UK Govenrment committees on Internet and Broadband access, ICT Sector Trade advice and an advisory committees on London 2012. He was elected Chairman – global GSM Association in 1995 and then a Board member until 2002 ; and chaired the UK Mobile Data Association 1998 – 2008. From 2007/13 he was a Board member of UK Council for Child Internet Safety and an IET Trustee (elected IET President 2011/2012). He was also elected to the Board of ETSI for 3 years 2011/14 and Chaired the TSB backed ICT KTN 2007/14. 
Mike's Telefónica focus today is on European public policy that relates to innovation, whether research or new business development. This includes a focus on advanced mobile services and data applications including Mobile TV , Mobile learning, Smart Metering, Transport Telematics and Connected Healthcare, Emergency services and “5G” Research . He is a Visiting Professor at Surrey, Leeds, and Lancaster Universities ; a Board Governor of Coventry University and Ravensbourne , Greenwich ; a Fellow of IET/BCS/RGS/ Royal Academy, and recently appointed as a REF 2014 University Research “Impact” assessor. Mike was honoured with a CBE by the Her Majesty the Queen in June 2012 for services to the Mobile industry after 25 years industrial experience. .

tafazolli forwebRahim Tafazolli, Director of CCSR and 5GIC, The university of Surrey
Rahim Tafazolli is the Director of the Institute for Communication Systems (ICS) and 5G Innovation Centre (5GIC), The University of Surrey in the UK. 
He has published more than 500 research papers in refereed journals, international conferences and as invited speaker.
He is the editor of two books on "Technologies for Wireless Future" published by Wiley's Vol.1 in 2004 and Vol.2 2006.
He was appointed as Fellow of WWRF (Wireless World Research Forum) in April 2011, in recognition of his personal contribution to the wireless world. As well as heading one of Europe's leading research groups.