ETSI workshop on the Human side of technology: Human factors in ICT

  • 2-3 June 2014Add this to my calendar
  • There is no charge for this event
  • Sophia Antipolis, Franceexpand

ETSI TC HF is organizing a workshop on 2-3 June 2014 at ETSI Headquarters. 

The growing complexity of telecommunication services, in convergence with media content and connected smart devices makes the human element in Information and Communication Technologies (ICT) increasingly important.


Human Factors is the application of knowledge about the capacities and limitations of users so that products, systems, services and environments can be made attractive, safe, efficient, accessible and easy to use. Human Factors is therefore a key element in the commercial success of new Information and Communication Technologies (ICT) products and services as well as their accessibility by persons with disabilities. Moreover, the European Union has made accessibility of products, services and infrastructure one of its major targets to be achieved by 2020.

Workshop objective

The goal of the workshop is to ensure that ETSI continues to develop its lead in addressing the human side of ICT through:

  • dissemination of the work results on user experience and accessibility and
  • identification of new standardization topics aligned with the ETSI strategy and the stakeholders' needs.

Areas of interest

This workshop will explore current developments in the following topics and their standardization aspects:

  1. Accessibility (including policy and regulatory aspects)
  2. ICT that benefits an ageing population
  3. Making ICT accessible to people with cognitive and learning disabilities
  4. Speech intelligibility in mobile networks
  5. The user experience and accessibility of Smart and Sustainable Cities and Communities' services
  6. HF aspects of
    1. privacy, trust, identification and security in ICT
    2. emergency communications
    3. e-payment and m-payment
    4. Intelligent Transport Systems

Programme Committee

Proposals for presentation will be evaluated and selected by a program committee chaired by the Chairman of ETSI TC HF.

The committee has the following members :

  • Matthias Schneider, TC HF Chairman
  • Mike Pluke, TC HF Vice Chairman
  • Bruno von Niman, TC HF Vice Chairman
  • Kari Lang, ETSI Board member and Board Strategy Manager
  • Martin Böcker, Böcker & Schneider GbR
  • Dave Sawdon, IBM and TreProjects Ltd.

Target Audience

We expect this workshop to be attended by

  • Human Factors professionals, 
  • ICT professionals, 
  • Service developers
  • Product designers
  • Service providers
  • Regulators 
  • General users.

2 June


Chair: Bruno VON NIMAN


Welcome speeches (How topics are linked together)
Matthias SCHNEIDER, ETSI TC HF Chairman

14:00 Serious Computing for People with Cognitive Impairments
Gill WHITNEY, Middlesex University

Policies, programmes, partnerships and other ICT standardisation activities - for accessible e-Societies
Hans VON AXELSON, MfD, Swedish Authority for Participation


More accessible ICT in Europe - using public procurement as a driver
Mandate M/376
Mike PLUKE, Castle Consulting

15:30 Delivering Inclusive Innovation in ICT
Terry LANDERS, Microsoft
16:00 Coffee Break
Chair: Matthias SCHNEIDER

Subjective and objective measurement of synthesized speech intelligibility in mobile networks
Peter POCTA, University of Zilina, Slovakia


Status of Speech intelligibility studies and models for hearing impaired people. Plans for standardizations

17:30 PANEL
Accessibility – quo vadis
18:00 End of Day 1 – Networking Cocktail


3 June

Chair: Bruno VON NIMAN

DRAX- A boon to the rural mass
Dipanka SARMAH, C-DOT CAMPUS New Delhi


Real Time Texting for emergency call accessibility, with prototype demonstration
Laurent FAUCILLON, Orange


Measuring and Improving e-Government Service Usability and User Experience in Iran
Kaveh BAZARGAN, SBU Tehran


Privacy and Security in Sensor Networks


Coffee Break

Chair: Mike PLUKE

The role of standards as powerful trust generators
Rosario IZZO, InfoCert


Accessibility of secure login mechanisms to websites or apps
Bart SIMONS, Blindenzorg Licht en liefde

12:30 Lunch Break
Chair: Mike PLUKE

Context intimacy: the importance of studying smartphone users’ attachment to their contextual data
Mattia GUSTARINI, University of Geneva


Implementing Auto-Adaptation Based on Needs and Preferences in the GPII
Christophe STROBBE, HdM Stuttgart Media Uni


Humanizing security technology and terminology
Scott CADZOW, Cadzow Communications Consulting Ltd

Creating user experience in ICT/ the role of ETSI and HF
Chair: Matthias SCHNEIDER
16:00 End of Day 2



Kaveh Bazargan, Assistant Professor in Human-Computer Interaction / National University of Iran (SBU)
Dr. Kaveh Bazargan is an Assistant Professor in Human-Computer Interaction (HCI) at the Department of Information Technology Management, Faculty of Management, National University of Iran (SBU). He holds a Ph.D. in HCI, a Master of Advanced Studies in Information Systems from the University of Geneva and a Master's degree in Applied Mathematics from the Swiss Federal Institute of Technology, Lausanne (EPFL). He has been working, as a user researcher and usability analyst, in the area of user-centered design for over 7 years with multidisciplinary teams in Switzerland and Iran. He believes information systems development should meet both organizational and individual challenges and needs, thus all relevant human factors should be incorporated into the design process and system development life cycle as early as possible. His research focuses on evaluating and improving the user experience and usability of information systems. Furthermore, his research projects emphasize enhanced strategic ICT leadership and governance for empowering citizens with e-skills and e-competencies towards lifelong learning in a networked and complex world.

cadzowScott Cadzow, Cadzow Communications Consulting ltd
Scott Cadzow has over the past 20 years or so become a recognised standards development expert, primarily for security standards, in a number of International Standards Development Organisations including ETSI, ITU-T and ISO. In ETSI Scott is or has been the rapporteur for the TETRA security specifications, the suite of guidance documents for effective security standards development (covering Common Criteria, Risk analysis, and security requirements engineering) in technical bodies MTS and TISPAN, and has acted as an expert to a number of Specialist Task Forces in TETRA, TISPAN, HF, MTS, eHEALTH and AT-D. He has recently stepped down as chairman of the ETSI ITS Security group after serving since the inception of ITS in ETSI, he has in the past also served time as vice-chairman of ETSI Project TETRA WG6 (Security) and the TETRA Security and Fraud Prevention Group (SFPG), and also vice-chairman of the ETSI Lawful Interception group. Scott has also contributed to reports from ENISA on network resilience, supply chain integrity and on measures to counter internet bullying. More recently Scott has been involved in a number of projects expanding the technical definition of smart cities and looking at the integration of ITS to smart-city fostering a personal geographic model that takes the concept of the Local Dynamic Map to a new city wide and truly personal level.

faucillonLaurent Faucillon, Orange
Laurent Faucillon currently works as accessibility Project Manager at Orange Labs Lannion in the Total Conversation and Real Time Text communication area. He is Orange representative to ETSI EMTEL.
These are Laurent's Previous positions:
2009-2012 Leader of the French pilot during the REACH112 project.
2005-2007 Total Conversation project manager. Orange representative with ETNO for TCAM eWGD.
1999-2005 Manager of the multimedia and closed captioning laboratory in the National Institute of Deaf Youth of Paris (INJS – Institut National de Jeunes Sourds de Paris).
1998-1999 Training manager of the FSE European project Mediasourd for young deaf workers for Animation 95 MJC Federation sponsored by the Health and Social Ministry.
1997-2005 Former Vice-President and General Secretary of the National Union for the Social Insertion of hearing impaired people (UNISDA – Union Nationale pour l’Insertion Sociale du Déficient Auditif). Several works about TV and telco accessibility.

GustariniMr. Mattia Gustarini, Institute of Service Science, University of Geneva, Switzerland
Mr. Mattia Gustarini completed a Master of Science in Informatics (Major in Dependable Distributed Systems) at the University of Lugano (Switzerland) in June 2010. Mr. Gustarini is now working in the Quality of Life area as a PhD student at the Institute of Service Science (University of Geneva, Switzerland). He is currently focusing his research in the domain of people centric sensing ecosystem. His main goal is to provide the ability to people to sense the environment and explore their behaviors using smartphones. In particular he would like to enable large-scale eHealth systems where patients and caregivers are collaborating to solve health related issues. Performing large scale studies using smartphones as a sensor devices posses many challenges: data collection, data storage, data analysis, performance matters, privacy problems and so on. His research focuses on the automation of privacy management in such large scale sensing ecosystems.

Rosario Izzo, Human Resources and CSR Director at InfoCert
Rosario Izzo has joined InfoCert in July 2008 where he currently supervises and coordinates a team of 4. InfoCert is leader in digitalization and de-materialization business. InfoCert creates software and solutions to transform every organization in e-business process organization.
Rosario is human resources manager knowledgeable in as many industries as management consulting, information technologies, manufacturing, transports & services, telecoms. He has gained experience from performing as HR manager to Production Business Unit at Alitalia Compagnia Aerea Italiana SpA and Fiat Group Automobiles.
Rosario graduated MBA cum Laude at Stoà Management School and 110 cum Laude in Sociology at the Università degli Studi di Napoli.

JirovskyDr. Vaclav Jirovsky, Czech Technical University, Prague
Dr. Vaclav Jirovsky is the Associate Professor at Czech Technical University in Prague, Head of the Department of Security Technologies and Engineering and Vice Dean at the Faculty of Transportation Sciences. He had graduated from Czech Technical University, Prague, Czech Republic where he also defended his Ph.D. After his engagement with Computing Centre of CTU he joined Software Engineering Department at Charles University in Prague and later he had returned back to the Czech Technical University in Prague, Faculty of Transportation Sciences.
His academia engagement had been interrupted by his commitment to executive roles in the large projects, where he accepted the position of Director of R&D in Advanced Computer Application Inc., Pennsylvania, USA for ten years and later he accepted the position of Executive Director for Technology in larges telecommunication operator in Czech Republic, Czech Telecom Corp. His major interest lies currently in the security and privacy issues in the large monitoring and control system, specifically focused on the role of humans in these areas.
He is member of Expert Group of UNESCO, Court Expert appointed by Ministry of Justice, delegate of Czech Republic in Program Committee FP7 in Brussels, visiting expert of standardization committee CEN/TC278-WG1, ISO/TC204-WG5, member of Expert Group of Ministry of Transport and member of many other associations and committees.

LandersTerry Landers, Microsoft
Terry Landers joined Microsoft in 2003, serving as Director Legal and Corporate Affairs for Northern and Central Europe; currently he is Chief Standards officer for Europe Middle East and Africa, working across a wide range of future and emerging technologies in the Information and Communications area, including Accessibility, Cloud Computing, Internet of Things, Smart Grids and Health Informatics. He is a Board member of the National Standards Authority of Ireland (NSAI), and Chairman of NSAI’s ICT standards Consultative committee. He also serves on the boards of several Microsoft companies, and the Disability Charity, Enable Ireland.
During the early part of his career he worked in Digital Equipment Corporation (DEC) as Senior Software engineer. In the mid- 1990’s, he worked with Ireland’s advisory body on science and technology policy where he was secretary to Ireland’s Information Society and Technology Foresight initiatives, and worked extensively on EU Technology agenda, including EU Framework programmes.
Prior to joining Microsoft, he served as Chief Technical Officer of Ericsson Ireland.
Terry holds a B.Sc. University College Dublin and an MBA from National University of Ireland, Galway; he also holds post-graduate qualifications in Telecommunications Engineering, and in Quality Management.

Loïc Martínez-Normand, DLSIIS. Facultad de Informática Universidad Politécnica de Madrid
Loïc Martínez is an adjunct professor of computing at the Universidad Politécnica de Madrid (Spain) where he teaches human-computer interaction. He is member of the CETTICO research group of the UPM, researching in accessibility since 1995. He participates in national and international standardization groups on ICT accessibility. He has been an expert in phases 1 and 2 of the Mandate 376 work that has resulted in the publication of EN 301 549.

poctaPeter POČTA, Associate Professor, Department of Telecommunications and Multimedia Faculty of Electrical Engineering University of Zilina
Peter POČTA was born in 1981, in Nové Zámky, Slovakia. He received his M.S. and Ph.D. degrees from the University of Žilina, Faculty of Electrical Engineering, Slovakia in 2004 and 2007, respectively. During his Ph.D. study, he was awarded a number of fellowships. Firstly, he spent 3 months as an Erasmus student in the Department of Electrical Engineering and Information Technology, Chair of Telecommunications at Dresdner University of Technology, Germany where he collaborated on testing principles over ADSL access lines. Secondly, he was with Alcatel-Lucent, R&D center, Network Integration department, Stuttgart, Germany where he investigated some impacts on speech quality in WiMAX system. He is currently an Associate Professor in the Department of Telecommunications and Multimedia at the University of Žilina and is involved with International Standardization through the ETSI TC STQ as well as ITU-T SG12. His research interests include speech, audio and video quality assessment, VoIP, VoWLAN and software-defined networking. He has published over 25 refereed papers in international journals and conferences including Acta Acustica united with Acustica, Advances in Multimedia (Hindawi), AEÜ - International Journal of Electronics and Communications (Elsevier), MESAQIN and QoMEX conferences. He also serves as an external reviewer for Journal of Systems and Software (Elsevier), Computer Standards & Interfaces (Elsevier), Speech Communications (Elsevier) and the Mediterranean Journal of Electronics and Communications (SoftMotor) and several conferences in area of speech quality and communication networks.

PlukeMike Pluke, Castle Consulting Ltd.
Mike Pluke is managing director of Castle Consulting Ltd. He has worked for the last 40 years in the field of human factors/user experience. Prior to his role in Castle Consulting Ltd., Mike was responsible for internal and external human factors/user interface standardization activity within BT Group plc.

Mike is a vice-chairman of the ETSI Human Factors Committee and has led and participated in a very wide range of standardization activities within it. Mike proposed the initial concepts, and led most of ETSI’s work on, a Universal Communications Identifier (UCI) including the Design-for-All aspects. ETSI's personalization standardization emerged from this UCI work.

The most significant recent activity was leading the ETSI team delivering Phase 2 of mandate M/376 (European accessibility requirements for public procurement of products and services in the ICT domain). This work resulted in the recently published European standard EN 301 549: "Accessibility requirements suitable for public procurement of ICT products and services in Europe" and two accompanying Technical Reports. Mike has also led a small team delivering ETSI's response to Mandate 473. The aim of this work is to ensure that ETSI takes Design for All into account in all its standards making activities.

SarmahDipanka Sarmah, Team Leader, CDOT, India
Dipanka Sarmah holds a Bachelor degree in Electronics and Communication Engineering from National Institute of technology, Kurukshetra, Haryana, India in 1997. Mr Sarmah has been working in CDOT for last 17 years both in HW and SW engineering activities. He has taken part in HW projects such as CDMA RNC hardware development, design and development of Encoding, interleaving and Rake receiver coding. Mr Sarmah is a Project Management Profession (PMP) holder and is part of the project Planning, Monitoring team for various projects within CDOT. He was involved in the Appraisal Team Member (ATM) during the CMMI SCAMPI Level 3 appraisal for CDOT Bangalore.
Mr Sarmah has been working as Team Leader for DRAX – Data oriented Rural Application Exchange for the last four years, namely: coordinating the SW design and issues from the field, product release management and project management activities; installing DRAX in various villages and eliciting requirements from customers, showcasing DRAX in various exhibition and demos; starting green power supply unit development for CDOT as well as BTS products. Mr Sarmah is member of the M2M power sector working group formed by Telecom Engg Centre, India. He also is member of the Green certificate standardization working group formed by Telecom Engg Centre, India.

SchneiderMatthias Schneider, Chairman of ETSI Technical Committee Human Factors and Chairman of the CEN/Cenelec/ETSI Joint Working Group on eAccessibility
Matthias Schneider received his Master degree and his PhD in Computer Science from Stuttgart University. He was the Director of the Siemens Mobile Phone User Interface Design Center and later responsible for IP and patent licensing activities at Siemens, BenQ Mobile, and Nokia. He currently represents Microsoft at TC Human Factors. Matthias has been a member of numerous Special Task Forces working on human factors topics within ETSI. Matthias teaches user interface design at the Technical University of München, Germany, and works as an independent consultant. He is author or co-author of numerous publications and two books on adaptive user interfaces and user interface design.

Bart Simons, AnySurfer, For a more accessible Internet, a project of Blindenzorg Licht en Liefde
Bart Simons graduated in applied economics and since 2003 is working in the field of digital accessibility. Being blind since birth, he experiences daily the lack of access to information. ICT and the internet provide wonderful opportunities to overcome these problems but several barriers remain.
AnySurfer sensitizes, trains and assists content providers, developers and communication responsibles to take accessibility into account. AnySurfer is the name of a Belgian quality mark for accessible websites, which tests compliance with WCAG 2.0 level A.

vonAxelsonHans von Axelson, Swedish Agency
Mr. Hans von Axelson is working as Senior Adviser at the Swedish agency for participation which was established on 1 May 2014 and is a consolidation of the Swedish agency for disability coordination and the Swedish institute for assistive technology. The mission of the agency is to monitor disability policy and to promote increased knowledge about accessibility, universal design, technology for social care and rights for people with disabilities. Developing guidelines and standardization are important strategies in the scope for the agency.
Hans is a trained lawyer and started his career at the Swedish disability ombudsman in 1994. Since 2005 he is involved in standardization in several positions and committees. He is the chairman for the accessibility coordination group at the Swedish Standards Institute, SIS. The group is mirroring both SAGA, where he is an expert, and JTAG for the revision of ISO/IEC Guide 71. He also is the chairman for the mirror group at SIS of the CEN part of mandate 376. In the mandate there has been coordination and consensus between SIS and ITS, which is the NSO under ETSI. SIS and ITS worked together and managed to consolidate all the Swedish comment in the process of Mandate 376.

WhitneyGill Whitney, Head of Design for All Research Group/Principal Lecturer, Middlesex University
The Design for All Research Group at Middlesex University carries out multidisciplinary research work in the area of digital and social inclusion. Their most recent funded research projects were:

  • Benchmarking Education about Standardization funded by BSI 2013 to 2014
  • The use of information systems for the Office of the High Commissioner for Human Rights (OHCHR) and the United Nations Committee on the Rights of Persons with Disabilities, 2012 to 2013
  • Study on Assessing and Promoting eAccessibility (UK respondent), 2012 to 2013

Gill Whitney’s relevant work over the last year has included research and research management for projects on the use of information systems for the United Nations Committee on the Rights of Persons with Disabilities, for "Fix the Web" and for the European Study on Assessing and Promoting eAccessibility. In addition Gill Whitney has taught on the MSc Digital Inclusion and designed the new Post Graduate Certificate Professional Practice in Design for Diversity in Information and Communication Technology. She has also worked on the revision of ISO/IEC Guide 71:2001, Guidelines for standards developers to address the needs of older persons and persons with disabilities, including leading the task force on process.
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